Tips and Tricks

A Throwback Photo Project – What a kick!


Then and Now

by Skip Cohen

​Cleaning out a closet last weekend, I ran across the baby album my folks put together when I was born. From my hospital bracelet to cards from friends and even the card from the flowers my Dad sent to the hospital, over six months, my mother saved everything. Included in the album was a set of professionally shot baby portraits. When I turned the pages, the photograph above was too much to resist – I had to do an update!

This is a perfect example of why I love Throwback Thursday – it’s all about the memories and the things you discover while on the hunt. And if you want to have a little fun with the concept, find one of your old baby pictures and have the nerve to share them with an update!

Sharing old images is a perfect marketing tool. Like “Subliminal Man” on Saturday night live, sharing throwback images with your target audience helps plant those idea seeds for updating family portraits. Nobody has more power than you to get Mom thinking about new photographs for the family album! 

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